WRITING

articles, videos, content creation

Concept/storyboard for Peninsula London x Goodwood Revival

VOICEOVER SCRIPT WRITING FOR RM SOTHEBY’S - FANGIO’S MERCEDES-BENZ 300SL ROADSTER

VOICEOVER SCRIPT writing for RM Sotheby’s- Lewis hamilton’s mercedes-amg petronas f1 car

SCRIPT/storyboard for Peninsula HONG KONG

SCRIPT WRITING FOR RM SOTHEBY’S - ‘THE’ FERRARI 250 GT TDF

VIDEO DIARY TO ACCOMPANY SPONSORED CONTENT FOR HACKETT LONDON X ASTON MARTIN - STORYBOARDING AND FEATURING

VOICEOVER SCRIPT AND STORYBOARD WORK FOR DALLARA EXP LAUNCH VIDEO

VOICEOVER SCRIPT WRITING FOR GUY BROAD & ZERO WEST WATCHES - RIGHT PLACE, RIGHT TIME

COLLABORATIONS

MATTIA BIAGI X ROYAL ENFIELD at salone del mobile 2025

A whole new take on the ‘art bike’ tradition, the goal was to create something arresting, new and unique.

During my time working on the launch of Royal Enfield’s all new electric sub-brand, Flying Flea, I led this project to set the tone for the brand and reach new audiences.

Delivering all public facing aspects of the project, I handled press releases, key messages formulation, asset creation, story placement and much more.

The end result was unveiled at Milan Design Week's Fuorisalone to rave reactions around the world, including coverage with top-tier outlets such as Hypebeast and Designboom.

King nerd x royal enfield

From the mind of designer, engraver and artist King Nerd came 5 bespoke bikes made real by the phenomenal in-house custom team at Royal Enfield.

I chose King Nerd as a respected voice for a demographic Royal Enfield traditionally doesn’t speak to, with devoted followers in art, design and streetwear circles.

Unveiled at EICMA Milan, then travelling to Goa, India shortly after, these bikes created waves in and out the bike world.

Project led by myself.

unimatic watches x royal enfield

A Royal Enfield x Unimatic collaboration made sense to me from the start - I even pitched it in my interview - as both brands represent accessible, analogue and tactile design classics.

Designing the watch with the team, unveiling it in Milan and seeing the global response was fantastic, and the project did exactly as intended and pushed Royal Enfield into a new space.

A simple gloss black dial with gold details as a nod to Enfield’s famous hand-applied gold pinstripes. Vintage style custard lume, the classic logo pride of place and ‘Royal Enfield’ written in Tamil at the bottom of the dial - a nod to both Enfield’s proud Indian roots (and a hat tip to the Big Red Submariner).

Only 122 units were made, to mark 122 years of Royal Enfield, and sold out immediately.

CREATIVE DIRECTION

Case study - RELAUNCH OF PRIVATE MOTOR CLUB MAGAZINE

Brief: Broaden audience and add edge while maintaining quality

With a focus on expanding their audience and adding a distinct voice in the increasingly crowded world of high-end automotive print, Private Motor Club commissioned me in to consult on the reformatting and relaunch of the publication in its fifth year.

Despite having garnered a global die-hard following due to its carefully curated content and luxurious coffee table book style, founder Tim Hutton wanted to make PMC more approachable, punchier and more enticing.

Taking inspiration from publications outside the automotive industry, as well as honing in on the demographics of both existing readers and desired readers, the physical size and page count was reduced to make the magazine easier to travel with, easier to share and easier to digest. This also helped the magazine stand out on shelves, as well as encouraged buyers to dive in and read every page rather than just display it on their coffee tables.

Fresh content was added, focussing on injecting opinion and honest discussion — something generally lacking in automotive media. From recreating shots from cult film Layer Cake to accompany an interview with Merlin McCormack, which differed from the traditional interview and shoot on his premises, to an amusing piece of satire and a gritty photo set with a renowned tailor to car reviews, road trips and more, the content in the new issue covers all the topics readers want in a genuinely different manner.

From a design standpoint, PMC founder Tim Hutton paired these vibrant words with equally engaging typography and layouts. As always, top photographers from around the world were commissioned for imagery.

In order to shift the perception of the magazine into something that was more accessible and approachable, pricing was reduced and print numbers were increased.

To firmly state its new position, a topical title full of attitude was chosen alongside a classic image, playing on the British theme of the issue and sparking conversation.

PR

Previous clients include Singer Vehicle Design, Jaguar Land Rover, Thornley Kelham, Bicester Heritage, Morgan Motor Company, E-Type UK

Case study - Ginetta Akula debuts at Geneva

brief - launch supercar, build brand, lay foundations for AMBITIOUS future

Working for Influence Associates, I was tasked with leading the launch of Ginetta’s first supercar at the Geneva International Motor Show, being given roughly three months lead time.

Starting with no assets and one prototype vehicle, choosing and working with the ideal photographers and videographers was crucial to complement the design cues and overall positioning of the car.

After choosing Alex Lawrence and the team from Amis Productions, we collaborated on all aspects, from storyboarding to final grading to creating assets that were crisp, raw and reflective of the car’s personality.

Showcasing the motorsport bloodline of the new car was key to this positioning, so this narrative was woven throughout all communications and media.

Most importantly, Ginetta is a no-nonsense manufacturer with exceptional engineering capabilities and hard-earned motorsport pedigree, and as such, all communications and messaging were concise and without the traditional hyperbole attached to new supercars.

Working on the long-term brand strategy devised for Ginetta, from initial teaser to public unveiling at Geneva, the launch of the firm’s first supercar required the following:

•                Press release writing

•                Key message formulation

•                Story placements

•                Asset creation (photography and video, technical drawings, etc.)

•                Top journalist and taste maker introductions

•                Social media guidance

•                Creation of marketing materials

And much more.

From creating paint colour names to writing the announcement speech for the CEO, and everything in between, no stone was left unturned to ensure a successful launch.

The culmination of this work yielded estimated coverage views of over 19 million and, more importantly, communicated the Ginetta brand effectively, differentiating it from the rest of the pack.